Brand Identity Tiers
From forecast to full system — the path, before you walk it.
The methodology becomes the brand.
Color Trajectory™ tells you where your market's senses are heading. Brand identity is what you build once you know. These three tiers are the build path — each one scoped honestly, published in ranges, and designed to hand you a system you can run without us.
FOUNDATION
$2,500–$6,000.
The identity system your brand stands on — built once, built to hold. For early-stage brands that need to mean something, not just look finished: logo system, palette with rationale, typography with a reason, and the usage discipline that keeps it coherent when you're moving fast.
Two revision rounds. Sixty days of refinement support.
STUDIO
$8,000–$20,000.
A complete brand system with room to grow — identity, voice, and the discipline to hold them together. Everything in Foundation, extended: brand voice and messaging framework, sensory direction, and the application system that keeps every channel saying the same thing.
Three revision rounds. Ninety days of support plus a quarterly check-in.
ENTERPRISE
From $25,000.
For organizations where trust is structural — multi-domain systems with privacy designed in, not bolted on. Enterprise doesn't start with deliverables; it starts with an audit. The scope is written from what the audit finds, not from a menu. Typically twelve months, negotiated into writing before you sign anything.
EVERY ENGAGEMENT BEGINS WITH THE FORECAST
You already know this part.
Foundation, Studio, and Enterprise all open with the Color Trajectory™ — the same methodology you'd get in a Deep Dive, folded into the build. If you've had a Pulse or Deep Dive with us, you're not starting over; you're picking up where the forecast left off. And if you haven't, the first conversation covers it either way.
THE ESCAPE HATCH, STATED PLAINLY
Sometimes the answer is "not yet."
A free 30-minute discovery call decides where you enter — and whether you should. If the honest answer is that you don't need us yet, you'll hear it there. Ranges, not riddles. Scopes in writing. Support windows that end when they say they end.
Requests for earlier deletion of your inquiry record? Include your email address in the subject line, and we'll locate and remove the entry.
Free 30-minute conversation. We'll find the shape of the problem together.
![](data:image/svg+xml,<svg display="block" id="2157435036" role="presentation" viewBox="0 0 896 556" xmlns="http://www.w3.org/2000/svg"><g fill="transparent" height="556.0881835937498px" id="CtNlz11eJ" width="896.4480283203125px"><path d="M 807.168 487.104 C 806.272 484.736 804.672 481.536 802.368 478.464 C 800.064 475.392 797.12 472.512 793.536 470.848 C 794.752 469.696 808.832 450.56 808.832 429.504 C 808.832 397.696 794.048 380.416 764.992 380.416 C 744.64 380.416 711.488 380.8 711.488 380.8 C 711.488 380.8 700.416 380.928 702.08 392.896 C 704.896 412.736 706.752 425.792 706.752 425.792 L 718.144 510.4 L 718.144 555.712 L 800.704 555.712 C 800.704 555.712 810.816 555.712 810.816 543.616 L 810.816 510.4 C 810.816 510.4 809.728 493.696 807.168 487.104 Z M 752 457.536 L 752 441.536 C 752 434.048 752.96 429.376 754.88 426.496 C 756.16 424.576 757.888 423.552 760 422.976 C 761.216 422.656 762.56 422.592 764.096 422.592 C 765.44 422.592 766.72 422.72 767.808 422.976 C 772.8 424.192 775.488 428.608 775.488 438.912 L 775.488 457.536 Z M 773.952 513.536 L 777.472 523.008 L 752 523.008 L 756.16 509.248 L 757.44 505.024 C 757.44 505.024 755.392 503.936 753.792 501.632 C 752.832 500.16 752 498.24 752 495.744 C 752 493.44 752.64 491.584 753.792 490.048 C 759.04 482.88 774.08 483.776 777.024 492.608 C 777.344 493.568 777.536 494.656 777.536 495.744 C 777.538 496.748 777.365 497.744 777.024 498.688 C 775.488 503.104 770.88 505.088 770.88 505.088 L 774.016 513.6 Z M 370.176 510.464 L 370.176 555.712 L 300.16 555.712 L 300.16 380.672 L 333.888 380.672 L 335.168 510.464 Z M 896.448 275.776 C 896.448 334.656 882.048 360.32 849.088 360.32 L 805.504 360.32 L 805.504 195.456 L 842.944 195.456 C 878.272 195.456 896.384 216.896 896.384 275.776 Z M 864.64 281.472 C 864.64 250.176 858.496 235.072 848.384 235.072 L 837.312 235.072 L 837.312 328.576 L 848.384 328.576 C 859.904 328.576 864.64 313.472 864.64 281.472 Z M 795.328 195.456 L 795.328 360.32 L 759.936 360.32 L 759.936 289.216 L 733.376 260.48 L 728.448 260.48 L 728.448 360.32 L 699.2 360.32 L 674.048 195.456 L 718.592 195.456 L 753.664 237.632 L 760 237.632 L 760 195.456 L 795.392 195.456 Z M 405.12 252.928 C 405.12 219.264 390.976 195.456 358.272 195.456 L 300.16 195.456 L 300.16 360.32 L 335.808 360.32 L 335.808 304.256 L 359.04 304.256 L 376.448 360.32 L 391.168 360.32 L 396.608 320.768 L 387.52 295.36 C 398.4 286.848 405.248 272.512 405.248 252.928 Z M 360.384 273.664 L 335.808 273.664 L 335.808 235.072 L 359.68 235.072 C 368.384 235.072 373.12 241.408 373.12 254.4 C 373.12 267.392 368.896 273.728 360.384 273.728 Z M 289.536 317.696 C 289.536 345.28 275.904 360.32 251.84 360.32 L 202.368 360.32 L 202.368 195.456 L 246.4 195.456 C 273.728 195.456 287.616 211.712 287.616 241.6 C 287.616 261.376 281.984 273.6 273.28 280.448 C 283.904 285.632 289.536 299.072 289.536 317.632 Z M 244.288 235.072 L 234.176 235.072 L 234.176 268.032 L 245.952 268.032 C 253.952 268.032 256.32 262.4 256.32 252.032 C 256.32 240.512 253.952 235.072 244.288 235.072 Z M 258.176 313.024 C 258.176 300.992 254.848 295.808 245.952 295.808 L 234.176 295.808 L 234.176 329.728 L 245.952 329.728 C 254.912 329.728 258.176 324.544 258.176 313.024 Z M 775.104 0.064 L 775.104 175.104 L 737.536 175.104 L 737.536 99.584 L 709.312 69.056 L 704.064 69.056 L 704.064 175.04 L 673.024 175.04 L 646.336 0 L 693.632 0 L 730.88 44.736 L 737.6 44.736 L 737.6 0 L 775.168 0 Z M 440.32 0.064 L 417.088 175.104 L 383.36 175.104 L 383.36 115.328 L 385.344 74.56 L 381.824 74.56 L 366.336 99.328 L 352.192 99.328 L 336.704 74.816 L 332.928 74.816 L 334.912 115.328 L 334.912 175.104 L 300.16 175.104 L 300.16 0.064 L 324.928 0.064 L 352.704 43.84 L 366.08 43.84 L 394.112 0.064 L 440.384 0.064 Z M 289.536 160.64 L 289.536 175.168 L 258.304 175.168 L 239.808 115.648 L 229.568 115.648 L 229.568 175.168 L 195.84 175.168 L 195.84 0.128 L 239.104 0.128 C 273.856 0.128 288.832 25.408 288.832 61.12 C 288.832 81.856 281.6 97.088 270.08 106.112 L 289.6 160.64 Z M 229.504 83.136 L 241.28 83.136 C 250.304 83.136 254.784 76.864 254.784 62.656 C 254.784 48.448 249.792 42.176 240.512 42.176 L 229.504 42.176 L 229.504 83.2 Z M 140.352 42.112 L 140.352 71.616 L 180.608 71.616 L 180.608 104.384 L 140.352 104.384 L 140.352 141.376 L 185.856 141.376 L 185.856 175.104 L 106.624 175.104 L 106.624 0.064 L 185.856 0.064 L 185.856 42.048 L 140.352 42.048 Z M 96.704 0.128 L 96.704 175.168 L 62.976 175.168 L 62.976 100.928 L 33.728 100.928 L 33.728 175.168 L 0 175.168 L 0 0.128 L 33.728 0.128 L 33.728 67.136 L 62.976 67.136 L 62.976 0.128 Z" fill="rgb(45, 45, 45)" height="555.7119970703125px" id="iJThMO9hd" width="896.4480283203125px"/><path d="M 15.616 0 L 0 0 L 87.808 555.648 L 87.808 510.4 Z" fill="rgb(168, 139, 52)" height="555.6480000000001px" id="ODAHswrVW" transform="translate(620.8 0.064)" width="87.80799999999999px"/><path d="M 87.808 0 L 0 555.584 L 108.672 555.584 L 118.208 463.552 L 211.904 463.552 L 221.44 555.584 L 328.576 555.584 L 240.768 0 Z M 130.112 352.448 L 151.488 139.776 L 177.728 139.776 L 199.936 352.448 Z" fill="rgb(90, 58, 232)" height="555.5840000000001px" id="j9MCyRgvF" transform="translate(380.096 0.064)" width="328.576px"/><path d="M 71.808 0 L 0 510.4 L 0 555.648 L 87.808 0 Z" fill="rgb(196, 160, 74)" height="555.6480000000001px" id="N1C8x80cM" transform="translate(380.096 0.064)" width="87.80799999999999px"/><path d="M 12 0 C 18.627 0 24 6.984 24 15.6 C 24 24.216 18.627 31.2 12 31.2 C 5.373 31.2 0 24.216 0 15.6 C 0 6.984 5.373 0 12 0 Z" fill="rgb(201, 162, 39)" height="31.199999999999818px" id="GI0rBoPVL" transform="translate(818.192 524.888)" width="24px"/></g></svg>)
![](data:image/svg+xml,<svg display="block" id="1623443423" role="presentation" viewBox="0 0 40 40" xmlns="http://www.w3.org/2000/svg"><g fill="transparent" height="20px" id="v2obQrSpr" transform="translate(11.065 10)" width="18.328501226649948px"><g opacity="0.2"><path d="M 16.656 18.322 L 11.659 18.322 L 0 0 L 4.997 0 Z" fill="rgb(201, 162, 39)" height="18.321769369842855px" id="F87ECWxXd" transform="translate(0.84 0.833)" width="16.65615397258442px"/></g><path d="M 18.198 18.708 L 11.682 8.467 L 18.112 1.393 C 18.415 1.052 18.387 0.531 18.049 0.224 C 17.712 -0.083 17.19 -0.061 16.879 0.273 L 10.754 7.01 L 6.539 0.386 C 6.386 0.146 6.121 0 5.836 0 L 0.84 0 C 0.535 0 0.255 0.166 0.109 0.432 C -0.037 0.699 -0.027 1.024 0.137 1.28 L 6.654 11.521 L 0.223 18.6 C 0.019 18.819 -0.052 19.132 0.039 19.418 C 0.129 19.704 0.366 19.919 0.659 19.982 C 0.952 20.044 1.257 19.944 1.456 19.72 L 7.581 12.982 L 11.796 19.606 C 11.95 19.845 12.215 19.988 12.499 19.987 L 17.496 19.987 C 17.8 19.987 18.079 19.822 18.226 19.556 C 18.372 19.289 18.362 18.964 18.198 18.708 Z M 12.956 18.322 L 2.356 1.666 L 5.375 1.666 L 15.979 18.322 Z" fill="rgb(201, 162, 39)" height="20px" id="ATGdgM8VA" width="18.328501226649948px"/></g></svg>)