Abstract color field: rich saturated gold field with a soft Royal Purple bloom overlapping its upper edge, craft meeting brand.

Studio

A complete brand system with room to grow — identity, voice, and the discipline to hold them together.

$8,000–$20,000

For brands entering their growth arc.

Studio takes the Foundation architecture and extends it into a full working system: every asset your brand touches, designed against your Color Trajectory forecast, documented so your team can run it without us. This is for the moment when consistency across channels becomes the difference between trusted and forgettable.

HOW IT RUNS

One system, built in phases you can see.

Like Foundation, everything begins with a written scope — but the system is bigger, so the checkpoints are more deliberate. The identity core is locked first, then extended outward into applications: voice, sensory direction, the channels your brand actually lives on. Each phase ends with a review where you see the work, react to it, and approve what carries forward. No big reveal. No black box.

WHAT YOU GET

Everything in Foundation, plus:

Everything in Foundation, plus:

  • Brand voice and messaging framework

  • Extended color and sensory direction

  • Application system (web, print, social)

  • Comprehensive brand guidelines

REFINEMENT, DEFINED

Three rounds. Room to converge.

A complete system earns more iteration than a foundation does, so Studio carries three full revision cycles — scoped in writing, same honesty. As phases build on each other, earlier approvals hold; rounds refine forward rather than reopening what's settled.

SUPPORT

Ninety days, plus a quarterly check-in.

Studio includes 90 days of refinement support plus a quarterly check-in after handoff. When your system meets the real world, we're there to see how it holds — then it's yours to run.

INVESTMENT

$8,000–$20,000.

Range, not riddle — real scope drives real placement, agreed before work begins.

EXTEND THIS TIER

Add-ons attach to your engagement — scoped in writing before work begins.

Abstract color field: scattered ink shards dispersing across a dark gradient

Logo Refresh

$500-$1.5K

Update existing marks with new direction

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Abstract color field: scattered ink shards dispersing across a dark gradient

Logo Refresh

$500-$1.5K

Update existing marks with new direction

Learn More

Abstract color field: scattered ink shards dispersing across a dark gradient

Logo Refresh

$500-$1.5K

Update existing marks with new direction

Learn More

Abstract color field: parallel gold rules in letterhead rhythm over warm linen

Stationery

$600–$1.5K

Business cards, letterhead, envelopes

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Abstract color field: parallel gold rules in letterhead rhythm over warm linen

Stationery

$600–$1.5K

Business cards, letterhead, envelopes

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Abstract color field: parallel gold rules in letterhead rhythm over warm linen

Stationery

$600–$1.5K

Business cards, letterhead, envelopes

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Abstract color field: a single gold diagonal line rising across deep purple

Pitch Deck

$1.5K–$4K

Investor-ready slide systems

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Abstract color field: a single gold diagonal line rising across deep purple

Pitch Deck

$1.5K–$4K

Investor-ready slide systems

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Abstract color field: a single gold diagonal line rising across deep purple

Pitch Deck

$1.5K–$4K

Investor-ready slide systems

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Abstract color field: concentric gold arcs sweeping across linen to white

Brand Audit

$1K–$2.5K

Full platform + positioning review

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Abstract color field: concentric gold arcs sweeping across linen to white

Brand Audit

$1K–$2.5K

Full platform + positioning review

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Abstract color field: concentric gold arcs sweeping across linen to white

Brand Audit

$1K–$2.5K

Full platform + positioning review

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Abstract color field: three gold dots in even rhythm across royal purple

Social Kit

$800–$2K

Profile, banners, post templates

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Abstract color field: three gold dots in even rhythm across royal purple

Social Kit

$800–$2K

Profile, banners, post templates

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Abstract color field: three gold dots in even rhythm across royal purple

Social Kit

$800–$2K

Profile, banners, post templates

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Abstract color field: a dashed gold outline floating off-center over warm linen

Packaging

$2K–$8K

Structural + graphic design

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Abstract color field: a dashed gold outline floating off-center over warm linen

Packaging

$2K–$8K

Structural + graphic design

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Abstract color field: a dashed gold outline floating off-center over warm linen

Packaging

$2K–$8K

Structural + graphic design

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Abstract color field: a thin gold band above a light gradient rising from below

Landing Page

$1.5K–$4K

Single-page campaign builds

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Abstract color field: a thin gold band above a light gradient rising from below

Landing Page

$1.5K–$4K

Single-page campaign builds

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Abstract color field: a thin gold band above a light gradient rising from below

Landing Page

$1.5K–$4K

Single-page campaign builds

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Abstract color field: two overlapping translucent arcs over linen to bone

Revision

$250–$750

Per-request tiered updates

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Abstract color field: two overlapping translucent arcs over linen to bone

Revision

$250–$750

Per-request tiered updates

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Abstract color field: two overlapping translucent arcs over linen to bone

Revision

$250–$750

Per-request tiered updates

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Abstract color field: a forward-leaning gold chevron over deep purple

Rush Processing

$+25%

Expedited turnaround surcharge

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Abstract color field: a forward-leaning gold chevron over deep purple

Rush Processing

$+25%

Expedited turnaround surcharge

Learn More

Abstract color field: a forward-leaning gold chevron over deep purple

Rush Processing

$+25%

Expedited turnaround surcharge

Learn More

Free 30-minute conversation. We'll find the shape of the problem together — or tell you if you don't need us yet.

Transparency by Design. Privacy as Creative Act.

© 2026 Herman Brand Lab. All rights reserved.

Transparency by Design. Privacy as Creative Act.

© 2026 Herman Brand Lab. All rights reserved.

Transparency by Design. Privacy as Creative Act.

© 2026 Herman Brand Lab. All rights reserved.