HBL

Abstract color field: solid Antique Gold ground anchoring the lower half, balanced by Linen air above and a thin ink structural line.

Foundation

The identity system your brand stands on — built once, built to hold.

$2,500–$6,000

For early-stage brands that need to mean something, not just look finished.

You know what your business does. The market doesn't — not yet, and not consistently. Foundation is where that changes: the essential identity system that makes every future touchpoint coherent, from your website to your invoices to the way your email signature lands.

HOW IT RUNS

Scoping first. Design second. No surprises anywhere.

Before anything gets drawn, you receive a written scope: deliverables, timeline, and what falls outside it. Work moves through defined phases — foundations, concepting, refinement — with checkpoints where you see where things stand and what's next. You're never guessing what your investment bought this week.

WHAT YOU GET

The essentials, done thoroughly.

Logo system with defined variants
Color palette with rationale and accessibility notes
Typography system
Core brand guidelines (concise, usable, not a binder)
File exports (print + web)

REFINEMENT, DEFINED

Two rounds. Agreed before we begin.

Two full revision cycles are built into the scope, and what counts as a round gets agreed in writing upfront. Rounds are for refinement, not renegotiation — when something falls outside scope, you hear it before we do it, not on the invoice.

SUPPORT

Sixty days. Then it ends — honestly.

Foundation includes 60 days of refinement support after handoff. When something needs adjusting in the first two months, you're not on your own. When the window closes, we tell you — and if you want ongoing partnership, that's Studio.

INVESTMENT

$2,500–$6,000.

Where you land inside the range depends on real scope, agreed in writing before any invoice exists. You'll know exactly what you're buying before you buy it.