Foundation

$2,500–$6,000

The identity system your brand stands on — built once, built to hold.

Abstract color field: solid Antique Gold ground anchoring the lower half, balanced by Linen air above and a thin ink structural line.

For early-stage brands that need to mean something, not just look finished. We build the core identity — logo system, palette with intent, typography with a reason, and the usage discipline that keeps it all coherent when you're moving fast. Everything a young brand needs to show up consistently. Nothing it doesn't.

  • Logo system with defined variants

  • Color palette with rationale and accessibility notes

  • Typography system

  • Core brand guidelines (concise, usable, not a binder)

  • File exports (print + web)

60 days of refinement support

Transparency by Design. Privacy as Creative Act.

© 2026 Herman Brand Lab. All rights reserved.

Transparency by Design. Privacy as Creative Act.

© 2026 Herman Brand Lab. All rights reserved.

Transparency by Design. Privacy as Creative Act.

© 2026 Herman Brand Lab. All rights reserved.